What looks broken first.
Placeholder text, bad locality signals, weak proof, missing calls to action, or design decisions that make a real business look fake.
I spend 15 minutes on your site and tell you exactly where it is losing trust, leads, or local search visibility. If there is a clear fix, you get a fixed-price next step. If there is not, I tell you that too.
What makes the site look unfinished, templated, or local-in-name-only.
Why a mobile visitor would bounce instead of call, book, or request a quote.
Whether Google can tell what you do, where you work, and why it should rank you.
No slide deck. No 14-page PDF. You get the problems ranked in the order that matters most to revenue and trust.
Placeholder text, bad locality signals, weak proof, missing calls to action, or design decisions that make a real business look fake.
Missing phone visibility, weak mobile hierarchy, bad quote flow, and pages that bury the exact service or suburb the buyer searched for.
A short list of actions, what matters most, and a fixed-price build scope if the site is clearly costing you work.
Different problem. Same standard. Find the bottleneck, fix the workflow, prove the result.
grants through the production grant pipeline.
after the eligibility-first rebuild for the production charity pipeline.
Same principle applied to a service business site instead of a charity workflow.
These are the first five things I test because they usually explain why a local business site feels weak before anyone reads the fine print.
If the site is still on a weak subdomain or odd TLD, trust drops before the copy even gets a chance.
Most local buyers hit the site on a phone. If the hierarchy breaks there, the site is already leaking enquiries.
A missing or neglected GBP usually means weak map visibility, stale reviews, and lost local intent traffic.
If a buyer has to hunt for the number, the site is making the call harder than it should be.
Slow hero media and bloated builders make the first load feel cheap, especially on mobile data in the wild.